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Posted: Wednesday, November 8, 2017 3:12 AM


Position Overview 13;
The primary responsibility of the Senior Manager of Data Science is to maximize the use and benefit from the data warehouse, predictive modeling, campaign management, rules engine and business intelligence tools across the properties. The data warehouse is to be the repository for relevant information of customers across segments (e.g. casino, FIT, group attendee, group organizer) needed for analytics and campaigns. The predictive models are to optimize the reinvestment and campaign strategy, and are to be customized for the specific market and competitive situation. Campaigns are to be managed by customer segment, by test/control offers, and by channel from offer design thru deployment and response thru post:analysis. The rules engine is to be leveraged for real:time rules that leverage perishable assets to market to the customer profitably while on:property. The business intelligence tool is to be leveraged for automated, self:service reports and cross:property, real:time dashboards
All duties are to be performed in accordance with departmental and Las Vegas Sands Corp.s policies, practices, and procedures.
13;
Essential Duties and Responsibilities 13;
:Data warehouse:
:Work with IT and/or corresponding teams to ensure the data warehouse at each property has all the relevant customer information across segments (e.g. casino, FIT, group attendee, group organizer), and manage the roadmap for information stored in various locations (e.g. casino and loyalty system, property management system, email/SMS acquisition systems, dining/show reservation system) to be consolidated in the data warehouse at each property
:Support properties in maintaining the data integrity
:Predictive modeling:
:Collate and develop best practices on building, testing and deploying predictive models ranging from predicting customer value and trip frequency to imputing customer preferences and best:fit offer
:Support properties in customizing best practices to their specific market and competitive situation
:Campaign management:
:Collate and develop best practices on managing campaigns by customer segment (e.g. casino, FIT, group attendee, group organizer), by test/control offers and by channel (e.g. email, SMS, kiosk, slot machine, in:suite), and support properties in maximizing campaign results throughout the customer lifecycle (e.g. acquisition, trial, incline, decline, lapse)
:Ensure the campaign management tool is leveraged throughout the campaign lifecycle from offer design thru deployment and response thru post:analysis
:Identify and advocate profitable opportunities for cross:property campaigns
:Rules engine:
:Collate and develop best practices on building, testing and deploying marketing rules ranging from triggered campaigns to real:time marketing
:Support properties in customizing best practices to their specific market and competitive situation
:Business intelligence:
:Support the properties in developing and maintaining automated, self:service reports
:Develop and maintain the cross:property, real:time dashboard, relevant for senior marketing leadership
:Other duties as directed by management 13;
Work Environment 13;
:Perform a variety of duties, often changing from one task to another of a different nature, with frequent interruptions or distractions
:Adapt to frequent changes in workload and be able to adjust priorities quickly as circumstances dictate while completing tasks within established time frames
:Ability to establish and maintain cooperative working relationships with fellow Team Members, management, outside contacts, guest and the public
:Ability to meet the basic physical requirements of an office environment including moving freely and frequently about an office, accessing computers and related technologies using peripheral equipment and operating other office equipment

13;
Minimum Qualifications 13;
:21 years of age.
:Proof of authoriza

Source: https://www.tiptopjob.com/jobs/73519989_job.asp?source=backpage


• Location: Las Vegas

• Post ID: 36110792 lasvegas
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